Sony Ericsson's Mobile Music Strategy |
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Abstract:
Issues:
» Understand the impact of the mobile music strategy on the performance of Sony
Ericsson Contents:Keywords:Sony Ericsson, Walkman Music Phone, Mobile Handset, Consumer Electronics, Portable Music Players, Merger Synergy, Apple Computer Inc., iPod, New Product Development, Nokia, Motorola, Samsung, Strategic Partnerships, iTunes Music Store, Online Music Download |
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